Selvedge Denim, widely considered the most exclusive and premium denim fabric available today, is produced when the denim fabric is made on a traditional shuttle loom. The loom’s method of weaving naturally produces a tightly-bound, finished self-edging.

Selvedge threads are often white, featuring a colored edge boarder. Originally the color detail was used as a quality classification method.

Traditional methods of 30” shuttle looms were later replaced by more efficient 60” looms due to increase customer demand in the 1950s onward, however the wider looms were unable to produce the same look and feel yielded by the older looms.

Indeed the traditional approach of 30” looming is more expensive, but favoring quality over mass production is the ethos at Beyond Measure Custom, believing that quality is remembered long after the price is forgotten.